Studio Maaike Roozenburg is pleased and honoured to announce a new partner joining the
Smart Replicas team: creative agency LikeFriends. Their expertise in bringing digital
content to life will be of significant importance in making replicas truly ‘smart’. Creative
Director Jasper Mittelmeijer: “We love this idea of using technology to turn the museum
inside-out: making historical objects and their stories break through the museum walls and
back into everyday life.”
LikeFriends will strengthen the interdisciplinary team of Studio Maaike Roozenburg,
Museum Boijmans Van Beuningen, Delfts Technical University and the AR(Lab) of the Royal
Academy of Arts. With the addition of LikeFriends we’re bridging the gap between
museological heritage and science and the commercial creative industry.
The team at LikeFriends will focus on information architecture and interface design for the
new prototype we’re creating. This prototype will consist of a fully AR powered Smart
replica of a beautiful 17th century teacup, ordered from Japan by the then mayor of
Amsterdam. A magnificent example of Asian-European trade, packed with stories of
mystical Japanse porcelain, sea voyages and extravagant tea parties.
If you’d like to get involved or want to follow the process of examining and constructing
this new Smart replica please check:
http://www.likefriends.nl/blog/LikeFriends
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